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Experiment-driven product development

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“We value responding to change over following a plan” If you create digital products, these words should sound familiar. They’re from the Agile Manifesto and represent a core principle of the philosophy. In the world of digital product development, we someti…

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Designing a design process

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A design process is simply an ordered list of activities to deliver a product. It's common across all areas of design, and it's so simple that any designer can recite it word-for-word within a job interview. Which is often all it's good for. As simple as 'unde…

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Designing products through data

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In UX design training bootcamps, we are often told to rely on qualitative research more than we do on quantitative data. This makes sense: qualitative information helps foster empathy with our users, giving us a direct understanding of what does and doesn’t wo…

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Using behavioural economics to help customers save up for winter

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In 2018 we launched Boost’s Winter Wallet; our first article explored how we delighted customers by thinking beyond energy; today we’ll look at how we improved the service. Winter Wallet was our response to a problem we found through discovery research: pay-as…

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Mapping a service from the inside out

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This is a post I wrote 2 months after joining OVO as a designer. It tells the story of how I mapped the service OVO Retail provides and met an awesome set of colleagues in the process.…

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Cost-benefit analysis as a way to assist in decision making

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One of the key competences of business analysis is to be an adviser, and a key moment where this matters is when a decision needs to be made between multiple options.…