Our journey navigating the techosphere
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Coming to the end of the year provides us with a natural break in which to reflect on what we’ve achieved. This post serves as something of an end of year report to mark our progress as a User Research practice.…
Empathy is nothing if not topical. From Barack Obama’s famous description of the United States’ ‘empathy deficit’ to the titles of nonfiction best sellers (e.g. Paul Bloom’s Against Empathy and Frans de Waal’s The Age of Empathy) and new tech products (see ht…
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Discovery phase is often an overlooked phase in agile delivery. But they can be incredibly valuable. Discovery is like an investigation, a small phase of time to understand the landscape of our users, the business, the technology and other external factors su…
Ethnographic observation By Ben Cubbon, User Research Practice Lead What sort of User Research practice do we want to cultivate? We’re building up our User Research practice at OVO. Over the last few months our user research practice has grown, both in people…