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Cheap Tricks: the Role of Empathy in Communicating Research

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Empathy is nothing if not topical. From Barack Obama’s famous description of the United States’ ‘empathy deficit’ to the titles of nonfiction best sellers (e.g. Paul Bloom’s Against Empathy and Frans de Waal’s The Age of Empathy) and new tech products (see ht…

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ux user research

Discovering how people use their energy usage data

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Discovery phase is often an overlooked phase in agile delivery. But they can be incredibly valuable. Discovery is like an investigation, a small phase of time to understand the landscape of our users, the business, the technology and other external factors su…

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ux user research

Sharpening our research practice

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Ethnographic observation By Ben Cubbon, User Research Practice Lead What sort of User Research practice do we want to cultivate? We’re building up our User Research practice at OVO. Over the last few months our user research practice has grown, both in people…