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Using behavioural economics to help customers save up for winter

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In 2018 we launched Boost’s Winter Wallet; our first article explored how we delighted customers by thinking beyond energy; today we’ll look at how we improved the service. Winter Wallet was our response to a problem we found through discovery research: pay-as…

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ux design user research

Mapping a service from the inside out

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This is a post I wrote 2 months after joining OVO as a designer. It tells the story of how I mapped the service OVO Retail provides and met an awesome set of colleagues in the process.…

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Accessibility at OVO

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What is accessibility? Accessibility is about ensuring that everyone, regardless of their abilities, can use the digital products we build. This is important because 1 in 5 people in the UK have a disability. We know that as age increases so does the proportio…

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ux design user research critique

We’ve started running (design) critiques here at OVO

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Why critiques and some thoughts on improving our process. I'm Todd, a UX Designer here at OVO and I've been involved in organising and running critiques (crits) within the UX team over the past few months. No-one in the UX team had much experience with crits…

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ux design user research

Delighting customers by thinking beyond energy

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OVO launched Boost, a Pay As You Go (PAYG) energy brand, in 2017. With PAYG, you need to keep your energy account topped up with credit to ‘keep the lights on’. Boost’s main product, ‘Smart PAYG+’, lets customers do this through a smartphone app linked to thei…

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ux user research

Growing our User Research practice in 2018

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Coming to the end of the year provides us with a natural break in which to reflect on what we’ve achieved. This post serves as something of an end of year report to mark our progress as a User Research practice.…