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OVO Tech Blog

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ux user research design experiment

Using behavioural economics to help customers save up for winter

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In 2018 we launched Boost’s Winter Wallet; our first article explored how we delighted customers by thinking beyond energy; today we’ll look at how we improved the service. Winter Wallet was our response to a problem we found through discovery research: pay-as…

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ux design user research

Mapping a service from the inside out

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This is a post I wrote 2 months after joining OVO as a designer. It tells the story of how I mapped the service OVO Retail provides and met an awesome set of colleagues in the process.…

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business analysis creativity management ux design

Cost-benefit analysis as a way to assist in decision making

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One of the key competences of business analysis is to be an adviser, and a key moment where this matters is when a decision needs to be made between multiple options.…

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accessibility ux front-end design culture

Creating an accessibility workshop

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BackgroundOVO's vision is to "power human progress with clean and affordable energy for everyone". This means striving to build our digital products so that people of all abilities can use them. This year we celebrated our Accessibility Community of Interest’s…

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creativity coaching ux design

How we made time for team creativity with a Design Sprint

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Our team were frustrated; they wanted more opportunities to be creative in their day jobs. We decided that we needed to change the way we were working and make time to be creative. So how did we make it happen? With a Design Sprint...…

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accessibility ux front-end user research technology design

Accessibility at OVO

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What is accessibility? Accessibility is about ensuring that everyone, regardless of their abilities, can use the digital products we build. This is important because 1 in 5 people in the UK have a disability. We know that as age increases so does the proportio…