ux user research

Cheap Tricks: the Role of Empathy in Communicating Research

Posted by Jessica Dilworth on November 27th, 2018.

Empathy is nothing if not topical. From Barack Obama’s famous description of the United States’ ‘empathy deficit’ to the titles of nonfiction best sellers (e.g. Paul Bloom’s Against Empathy and Frans de Waal’s The Age of Empathy) and new tech products (see htt…

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ux user research

Sharpening our research practice

Posted by Jessica Dilworth on June 14th, 2018.

Ethnographic observation By Ben Cubbon, User Research Practice Lead What sort of User Research practice do we want to cultivate? We’re building up our User Research practice at OVO. Over the last few months our user research practice has grown, both in people…