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OVO Tech Blog

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Using behavioural economics to help customers save up for winter

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In 2018 we launched Boost’s Winter Wallet; our first article explored how we delighted customers by thinking beyond energy; today we’ll look at how we improved the service. Winter Wallet was our response to a problem we found through discovery research: pay-as…

Featured

ux

Delighting customers by thinking beyond energy

Posted on .

OVO launched Boost, a Pay As You Go (PAYG) energy brand, in 2017. With PAYG, you need to keep your energy account topped up with credit to ‘keep the lights on’. Boost’s main product, ‘Smart PAYG+’, lets customers do this through a smartphone app linked to thei…